It is safe to say that there was much anticipation for the Maison Martin Margiela collaboration for H&M after early views of the collection were released. Last night at the media/industry preview a controlled chaos took hold of the flagship store as shoppers staked their claim.
Crowd view from above!
Frothy cocktails and a staff member wears a Margiela apron.
After the initial rush of the crowd I got to lean back and enjoy a tasty canapé or two and watch those who scored a large haul exit with arms full of the logoed white on white shopping bags. As for yours truly, I picked up the silver candy wrapper clutch and hightailed it to the cinema to watch two and a half hours of Daniel Craig wearing Tom Ford suits (nerd out here and here).
